SCAMPER Your Way To Creativity

If you're in business today, you need to be creative more than ever before. You need to invent solutions to your business issues, and to find new and compelling ways to engage your Customers. But being creative can be hard to do!

Well, here's a time-tested approach to being creative that you can use whenever you need to solve a problem or invent a new solution.

Just try to SCAMPER!

S – Substitute

C – Combine

A – Adapt

M – Modify

P – Put to another use

E – Eliminate

R – Reverse

Here are three excellent sources for more information on this useful creativity mnemonic:

• MindTools
• Creating Minds.org
• Brainstorming.co.uk

Give it a try! You can amaze and delight yourself and your Customers!

//Richard